Business Ghostwriting

An example of a marketing article I wrote addressing the importance of good copywriting. Written for InterBusiness Issues on behalf of DLA Creative. View article

Radio Spot

Spring Pointe Shopping Center needed an attention-getting radio spot to advertise the Center and its shops. In addition, they wanted to showcase a particular store, Crimson and Clover. Produced by JMP Radio Group, I wrote this while at DLA Creative. View script

Bank Newsletter 1

Balancing article content to provide education, awareness and security was the challenge of this newsletter I wrote on a quarterly basis for Heritage Bank, a longtime DLA Creative client.  This example showcases current and upcoming services of the bank, a management profile, informative banking news and an interview with a current business bank customer. View full size

Bank Newsletter 2

While working for DLA Creative, Heritage Bank selected my suggestion of the title of this newsletter, “Club Chatter”, for their 55+ Bank Club. For the years I wrote this, I researched the 55+ market to come up with pertinent topics and on a quarterly basis, wrote all articles for this newsletter. View full size

Health Publication Cover Story 1

This heartwarming article was a joy to write, and was the cover story for Healthy Cells Bloomington and Peoria. I had the pleasure of interviewing two patients of Comprehensive Orthotics and Prosthetics, each of whom had an amazing and inspirational story to tell. View full size

Midwestern Family Magazine

While serving as the editor of Midwestern Family Magazine, I wrote this feature article on Wildlife Prairie Park. We received a number of comments at the magazine that this brought more awareness as to the various amenities of the Park. (And yes, those are my two boys on the cover!) View full size

Midwestern Family Magazine (Home) Feature

Before I served as editor of this publication, I wrote articles for a number of columns including Financial, Life, Health, and this one — Home. This piece gives tips on getting your home in shape to sell. View full size

Pekin Hospital Baby Place Open House (Direct Mail)

A client of McDaniels Marketing, Pekin Hospital wanted to celebrate the grand opening of The Baby Place, its new birthing facility. Calling it a “shower at our place”, I used baby-friendly headlines to promote the facility to expectant moms and their families. View full size

Website Copy

illinoisplasticsurgery.org

This website serves as an educational approach to plastic surgery.  I wrote copy for the non-animated procedures to give prospective patients a glimpse into what was involved and what to expect.

peoriasurgical.com

This massive site entailed months and months of research on very specialized procedures.  Each required painstaking care to ensure medical accuracy while providing a layman’s explanation of the procedure. The copy was then approved by the appropriate physician, in most cases with few edits.

dlacreative.com

DLA Creative wanted fresh copy to go with a new website look. My goal was to write copy that was lighthearted yet professional, fun to read yet informative.

Health Publication Cover Story 2

McLean County Orthopedics was featured on the cover of Healthy Cells Bloomington in July, 2010. My article highlighted the multitude of services this practice offers and the newer treatments available right here in Central Illinois. View article

Blog Posts

Copywriting vs. Copyrighting: expression vs. protection

How to be growth-minded in a fixed-minded world (book review)

Civisync Press Release

Civisync is an up-and-coming go-to portal to search and create your own personal calendar of things to do in the Peoria area. The brainchild of Jake Hamann, Civisync’s goal is to help the public connect with local providers in order to increase awareness, participation and sales for the Peoria Metro economy. I am pleased to assist Jake in the marketing, education and awareness of the ground-floor initiative of this venture, beginning with a press release. View press release

ci|stories

ci|creative’s mission is to cultivate resources, opportunities, connection and education to attract and retain our creative community within Central Illinois. One initiative of this mission was to create a publication highlighting the creative talents in the community. As the editor of this project, I collaborated with other writers to create ci|stories, a “creatazine” which encompassed personal and professional profiles and creative writing submissions from ci|creative members. View publication